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With Maine Street property values on the
increase and the street surveying completed, Fallon residents set about
the task of laying out and building their new community. The May 12,
1906 issue of the Churchill Standard boasted of the beautiful
tree-lined "driveways," or streets, that were springing up:
One will have to travel a long way to find more
beautiful driveways than are afforded by the several lanes that lead
into this place, the abundance of shade being furnished by the
cottonwood trees planted many years ago by the old settlers. Now that
Fallon is commencing to assume the proportions of a respectable town,
the sweethearts are increasing accordingly and many now avail themselves
of these driveways, which in lieu of other cognomens, we will dub ‘Lover’s
Lane.’
As proof of the town’s growing business area, and
with a nod toward the advancing technology of the new century, a 1907
city ordinance was approved to regulate the speed of horses, carriages,
autos and vehicles in the town. It stated: "It is unlawful to ride
or drive any horse or vehicle faster than six miles an hour. Autos are
also limited to six miles an hour."
Horses, vehicles and autos found that the six mile an
hour speed limit was not necessary when a flood engulfed most of Maine
Street that same year. The waters did not do much damage and soon
merchants were busy tending to their customers along the quickly-drying
street.
In those early years, each store and office along
Maine Street had its own awning that protected shoppers from the hot
desert sun. While they provided protection from the elements, some of
the men in town complained about problems encountered while strolling
along these blocks. An editorial in the 1910 newspaper answers the
concerns of one of its readers:
Some of the tall men in town have been heard to
complain that a man of "ordinary" height cannot walk along
Maine Street without bumping his head into at least one of the several
low-hanging awnings which shade the walk. It is suggested [by this
writer] that the tall ones take to the street, or if they insist on
using the sidewalk, let them walk on their hands and knees.
Fallon’s business street escaped serious damage from
the 1907 flood, but it was not so lucky when fire swept through many
blocks in 1908 and again on May 14, 1910. That same year Fallon had
formed an official fire department, but the fire was more than they
could contain with primitive fire fighting equipment. The 1910 fire
reportedly started when a cigarette was dropped through the boardwalk in
front of Bess Allen Fortune’s People’s Cafe. The blaze
destroyed the wooden buildings that housed the bars, restaurants and
shops on the blocks south of today’s Nugget parking lot.
In 1915, the formation of the volunteer fire
department, that still serves Churchill County today, had begun.
"Old Betsy," the city’s new fire engine now housed at the
museum, traveled all the way from New York to Fallon in 1916 to be of
service to our citizenry.

After the fire of May 14, 1910, the two story Williams building,
seen at far right in this photograph, still stands.
(Churchill County Museum & Archives Photo Collection)
By 1911 the reconstruction of Maine Street was well
underway and the effects of the 1910 fire were becoming a memory. Maine
Street took on a character of its own. It was used for patriotic parades
of all descriptions. Freight teams hauling supplies to the nearby mining
camps were a daily sight. Old timers recall that each teamster had a
unique set of bells on his harness and residents could recognize which
team was entering town, long before they could see them, just by the
sound of the bells. In 1914, the Draper Self-Culture Club, a ladies
literary organization, erected a concrete water fountain in the center
of Maine and Williams. The structure provided liquid refreshment for
humans and animals alike. As many as six horses could drink from the
fountain at one time. Even the constant banging of the heavy wagon
tongues against its sides did not dent the cement. The structure also
provided radiator water for many a weary traveler’s horseless
carriage. It was a sad day in 1930 when the fountain was removed because
the street was paved from curb to curb.